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Across from the Elgin Theatre is the Eaton Centre , a mainly three-storey assortment of shops and restaurants spread out underneath a glass-and-steel arched roof. By shopping mall standards, the design is appealing and the flock of fibreglass Canada geese suspended from the ceiling adds a touch of flair. Maps of the shopping mall are displayed on every floor, but the general rule is the higher the floor, the more expensive the shop. The centre takes its name from Timothy Eaton, an Ulster immigrant who opened his first store here in 1869. His cash-only, fixed-price, money-back-guarantee trading revolutionized the Canadian market and made him a fortune. Soon a Canadian institution, Eaton kept a grip on the pioneer settlements in the west through his mail-order catalogue, known as the "homesteader's bible" - or the "wish book" among aboriginal peoples - whilst Eaton department stores sprang up in all of Canada's big cities. In recent years, however, the company has struggled to maintain its profitability and this branch is now run by Sears. About two-thirds of the way along the Eaton Centre from Queen, a side exit leads straight to the church of the Holy Trinity , an appealing nineteenth-century structure whose yellow brickwork is surmounted by a pair of sturdy turrets and matching chimneys. It was here, with the church set against the skyscrapers that crowd in on it, that Canadian movie director David Cronenberg filmed the last scene of Dead Ringers. The dubious moral content of the film - the unscrupulous exploits of twin rogue gynaecologists, both played by Jeremy Irons - prompted Cronenberg to defend his subject matter thus: "I don't have a moral plan. I'm a Canadian."
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