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Until the 1950s, Carnaby Street was a backstreet on Soho's western fringe, occupied, for the most part, by sweatshop tailors who used to make up the suits for nearby Savile Row. Then, sometime in the mid-1950s, several trendy boutiques opened catering for the new market in flamboyant men's clothing. In 1964 - the year of the official birth of the Carnaby Street myth - Mods, West Indian Rude Boys and other "switched-on people", as the Daily Telegraph noted, began to hang out here. The area quickly became the epicentre of Swinging Sixties' London, and its street sign London's most popular postcard. A victim of its own hype, Carnaby Street declined equally quickly into an avenue of overpriced tack. More recently, things have started to pick up again, especially in neighbouring Newburgh Street, and the whole area is currently enjoying a new lease of life.
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